Why is curb appeal important for business?

A whopping 95 percent of customers in a survey said that a store's exterior influenced their choice of where to shop. Two-thirds said they hadn't visited a store because of its appearance from the street. For a few thousand dollars at most, you can dramatically improve the external appeal of your business and generate superior results. This will not only change the perception of your company in the community, but it will also lay the foundation for high visibility of startups and increased revenues.

The right curb appeal is more than just what houses look like; it's an ingenious marketing tool. What is curb appeal if it weren't for another form of marketing designed to sell property from the outside in? Exterior appeal sets expectations. Prospective buyers are more inclined to look inside if they like what they see on the outside. First impressions make the difference when it comes to selling a home.

Improving the exterior of a property may not be as exciting as trying to figure out what to do with the kitchen, but it's more important in many ways. Your curb appeal is simply how your property looks from the outside. It's becoming increasingly important to consider and work on it, as it can add value to your business itself and to the area in which you are located. Exterior appeal refers to the level of attractiveness one can feel for a property when viewed from the street.

Landscaping increases or breaks the external appeal of companies because it affects the external appearance of facilities. To improve the external appeal of your company, use orderly signage that aesthetically attracts your target audience. Improving external appeal helps companies by improving the customer experience when interacting with the company. Robert Johnson, founder of Sawinery, says that “external appeal is an essential part of creating value in a home.

As spring approaches, it's the perfect time to create an action plan that will generate the maximum external appeal of your commercial or real estate property. If a property looks the worst in a neighborhood, buyers may hesitate compared to other, more attractive listings. That said, eye-catching images that highlight the curb appeal of your home are an absolute must if you want potential buyers to be interested. To get a complete picture of the attractive exterior of the house, drive down the street and take note of the first thing that stands out when you arrive.

Just as improving the external appeal increases the value of a home offered for sale, improving the external attractiveness of a company not only increases the company's sales revenues, but also increases the value of its offerings. Improving curb appeal involves installing signs that can direct current and existing customers to your company's facilities. The importance of curb appeal for homes is obvious, but curb appeal is just as, if not more, important when it comes to retail stores, restaurants, and service-based businesses. When making decisions about aesthetic and landscape improvements that have the most significant impact, long-term attractiveness must be taken into account in the decision.

Read on to learn more about the impact that external appeal can have on your company, as well as some steps you can take to instantly improve your external appeal and attract more customers.

Suzanne Richards
Suzanne Richards

Infuriatingly humble sushi aficionado. Unapologetic music expert. Professional analyst. General zombie ninja. Hardcore bacon advocate. Subtly charming internet guru.